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EASTER C&I

HIT2

Client

NEXON

Category

#Pre-launching Campaign  #Launching Campaign

Title

HIT2

Services

#BRAND STRATEGY  #CREATIVE  #MEDIA  #SOCIAL  #INFLUENCER

Tectonic Changes in Korea's Mobile Game Market Once Again

HIT2, Nexon Game's first MMORPG based on the HIT IP.

We decided that it is necessary to emphasize the difference from the existing MMORPG titles that are already in the market. Therefore, we tried a different approach from the exiting advertising method. EASTER focused on delivering the authenticity of the developer, as well as the user-friendly system of HIT2. We composed content that emphasize communication with users through various forms of creative such as documentary. As a result, it achieved the number one popularity in the two major markets as well as the number one sales in the shortest period of time.

  • NO. 1 SALES OF THE TWO MAJOR MARKETS
  • NO. 1 POPULARITY OF THE TWO MAJOR MARKETS

Borrowed a Commentary Format to Genuinely Stimulate Expectations

'"HIT, reborn as MMORPG"

The preparation process and passion of people who have developed and prepared for HIT2, including the CEO of the developer, PD, art director, and business director, have raised questions and interest in HIT2 in the form of commentary.

The Concept of a Journey Delivered by a Magnificent Universe Trailer

"Gray Day, a decade after that, meets a new era of HIT"

Beyond the action RPG in the original, it creates a sense of scale and expectation for the new journey of HIT2. MMORPG users can feel more immersed through the universe narrative.

Highly Refined Video Raises Expectations

A powerful sword that changes the outcome of a battle.
The introduction video of the leader [The Great Sword] at the forefront of the battlefield induces interest in HIT2 classes and arouses expectations.

Banner Images | Pre-registration / Launching

With the main slogan "Experience the HIT of a New Era", we design pre-launch digital banner to build anticipation among users. Instead of focusing on specific elements, we utilized comprehensive scenes to convey the grandeur of the storyline, creating an immersive atmosphere.

Unlike the pre-registration phase, the launch phase design focused on specific subjects. We highlighted distinct features of captivating characters. This approach allowed us to convey each message clearly and with greater focus.

December's HIT Today

To commemorate the first major update after the launch, we planned an event to meet with users. Direct interaction with users is crucial for strengthening communication. Through this, we can gather user feedback and enhance communication by sharing our vision. We invited top guild users under the theme of "Adventurers' Night" to create a forum for discussion about HIT2, aiming to foster user loyalty.

1-year Anniversary collaboration: HIT2 x NeNe Chicken

To enhance public awareness and strengthen branding, partnerships with other brands can be considered. For HIT2, we collaborated with an F&B brand. Specifically, we chose NeNe Chicken, a popular chicken franchise in Korea. This collaboration drew user interest and created a sense of trendiness.

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