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EASTER C&I

DUNGEON & FIGHTER

Client

NEOPLE

Category

#UPDATE CAMPAIGN

Title

DUNGEON & FIGHTER

Services

#BRAND STRATEGY  #CREATIVE  #MEDIA

DFO Neo Awakening Update

The Neo-Awakening winter campaign was brought to life through a video concept titled "DFO vs. (Other)Games". Using humorous scenarios tied to familiar gameplay moments, the video successfully captured the attention and anticipation of both target audiences and new players.

Building on this momentum, the follow-up campaign maintained its humorous tone. It cleverly depicted gaming experiences using a keyboard as a metaphor, seamlessly introducing the Neo-Awakening update. This approach resonated well with viewers, effectively raising awareness and driving engagement among core players.

  • TOP 10 POPULARITY OF PC GAMES

ep. DFO is awakening

A viral creative video was produced to promote the Neo-Awakening winter update.

To maximize excitement and capture the interest of the target audience, the video embraced a witty and imaginative concept. By portraying a clever rivalry between DFO and other games, it delivered a balance of humor and lighthearted intensity, creating a memorable and engaging experience.

ep. Your Keyboard

To heighten anticipation for the update and captivate the target audience, the video employed a relatable, real-life scenario with a highly exaggerated, humorous twist. The narrative took a third-person perspective, observing common gaming moments with a serious tone while creatively personifying the inner workings of a keyboard. This attention to detail delivered a uniquely engaging and entertaining experience that resonated with gamers.

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