EASTER C&I

MOONLIGHT SCULPTOR

Client

KAKAO GAMES

Title

MOONLIGHT SCULPTOR

Services

#BRAND STRATEGY #CREATIVE #MEDIA

Where Every Adventurer's Dream Becomes Reality

"The Dream of 5 Million Adventurers"

EASTER positioned Moonlight Sculptor as a next-level MMORPG, setting it apart as a true genre-defining title. By capturing the dreams of all MMORPG adventurers, we presented the game as the ultimate world where every adventurer's aspirations come to life.

Building on this strategy, we launched a comprehensive online and offline campaign, spanning TV commercials, OOH advertising, digital media, influencer collaborations, and a showcase event. This large-scale, high-impact approach successfully generated excitement and established Moonlight Sculptor as a major launch success.

TOP 3 Sales of the two major markets
No.1 Popularity of the two major markets
Hit 3M pre-registration

A New World Where Masterpiece and Legend Meet

A new world born from the meeting of a legendary fantasy novel and top-tier game developer.

What kind of excitement awaits in a universe where players' wildest imaginations become reality—breaking free from the conventions of traditional fantasy worlds? We designed and executed a multi-phase pre-registration campaign, centered around TV commercials and digital videos, gradually unveiling diverse digital content to build anticipation and engagement.

TVC | ep. Interrogation

"The Man Who Became a King from a Mere Sculptor"

This is a TV commercial video that highlights the Moonlight Sculptor IP. By presenting the story of the original novel in an interrogation-style format, we maximized curiosity and successfully drove pre-registration signs-up through this campaign.

Adventure Your Way

"An Adventure My Way"

This is a TV commercial series that emphasizes the game's features, showcasing the diverse content and the excitement of adventure. By highlighting the differences from traditional mobile MMORPGs and conveying a casual image, we successfully attracted the target audience.

Opening a World Shared by 5 Million

This digital content emphasizes the universe IP of the original novel. With a pop-up book concept, it sparks curiosity about the adventure and successfully drives user engagement.

MOONLIGHT SCULPTOR

Client

Category

Title

Services

Where Every Adventurer's Dream Becomes Reality

A New World Where Masterpiece and Legend Meet

TVC | ep. Interrogation

"The Man Who Became a King from a Mere Sculptor"

This is a TV commercial video that highlights the Moonlight Sculptor IP. By presenting the story of the original novel in an interrogation-style format, we maximized curiosity and successfully drove pre-registration signs-up through this campaign.

Adventure Your Way

"An Adventure My Way"

This is a TV commercial series that emphasizes the game's features, showcasing the diverse content and the excitement of adventure. By highlighting the differences from traditional mobile MMORPGs and conveying a casual image, we successfully attracted the target audience.

Opening a World Shared by 5 Million

This digital content emphasizes the universe IP of the original novel. With a pop-up book concept, it sparks curiosity about the adventure and successfully drives user engagement.

DUNGEON & FIGHTER MOBILE

BLUE ARCHIVE

GODDESS OF VICTORY: NIKKE

COOKIE RUN: KINGDOM

ASTRA2: Knights of Veda

STARSEED: ASNIA TRIGGER

EOS BLACK

LINEAGE M

CASTLE DEFENSE ONLINE

HIT2

MOONLIGHT SCULPTOR

Client

Category

Title

Services

Where Every Adventurer's Dream Becomes Reality

A New World Where Masterpiece and Legend Meet

TVC | ep. Interrogation

"The Man Who Became a King from a Mere Sculptor" This is a TV commercial video that highlights the Moonlight Sculptor IP. By presenting the story of the original novel in an interrogation-style format, we maximized curiosity and successfully drove pre-registration signs-up through this campaign.

Adventure Your Way

"An Adventure My Way" This is a TV commercial series that emphasizes the game's features, showcasing the diverse content and the excitement of adventure. By highlighting the differences from traditional mobile MMORPGs and conveying a casual image, we successfully attracted the target audience.

Opening a World Shared by 5 Million

This digital content emphasizes the universe IP of the original novel. With a pop-up book concept, it sparks curiosity about the adventure and successfully drives user engagement.

DUNGEON & FIGHTER MOBILE

BLUE ARCHIVE

GODDESS OF VICTORY: NIKKE

COOKIE RUN: KINGDOM

ASTRA2: Knights of Veda

STARSEED: ASNIA TRIGGER

EOS BLACK

LINEAGE M

CASTLE DEFENSE ONLINE

HIT2

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"The Man Who Became a King from a Mere Sculptor"

This is a TV commercial video that highlights the Moonlight Sculptor IP. By presenting the story of the original novel in an interrogation-style format, we maximized curiosity and successfully drove pre-registration signs-up through this campaign.

"An Adventure My Way"

This is a TV commercial series that emphasizes the game's features, showcasing the diverse content and the excitement of adventure. By highlighting the differences from traditional mobile MMORPGs and conveying a casual image, we successfully attracted the target audience.