On the path to becoming South Korea's No.1 subculture game
Before the update campaign, Goddess of Victory: NIKKE focused on the slogan "Gun-shooting Action Game," emphasizing the visual quality of its female warriors. However, this approach overshadowed the emotional connection between the commander and their squad.
Drawing on this insight, EASTER redefined the marketing direction starting with the update campaign. Shifting the focus from the existing game mechanics, we embraced subculture aesthetics and immersion by reframing it as "A Story with Bishojos."
This successfully enhanced immersion among subculture users, creating a distinct sense of anticipation and differenitation unique to Goddess of Victory: NIKKE.
- TOP 5 in sales of two major markets