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GODDESS OF VICTORY: NIKKE

Client

Tencent

Category

#Update Campaign

Title

GODDESS OF VICTORY: NIKKE

Services

#BRAND STRATEGY  #CREATIVE  #MEDIA  #SOCIAL  #INFLUENCER

On the path to becoming South Korea's No.1 subculture game

Before the update campaign, Goddess of Victory: NIKKE focused on the slogan "Gun-shooting Action Game," emphasizing the visual quality of its female warriors. However, this approach overshadowed the emotional connection between the commander and their squad.

Drawing on this insight, EASTER redefined the marketing direction starting with the update campaign. Shifting the focus from the existing game mechanics, we embraced subculture aesthetics and immersion by reframing it as "A Story with Bishojos."

This successfully enhanced immersion among subculture users, creating a distinct sense of anticipation and differenitation unique to Goddess of Victory: NIKKE.

  • TOP 5 in sales of two major markets

Summer Special: Wrapped Car Event Highlights

'NIKKE's Cool Summer Camper Tour was a journey shared with countless commanders who have supported NIKKE.

The camper traveled through Korea's hottest spot, including Gangnam Station, Samseong-dong, Hongdae, Hapjeong, and Ilsan, successfully capturing user attention and strengthening engagement on-site. The tour later gained traction online through platforms like YouTube, expanding its reach beyond the subculture audience to attract mainstream public interest.

1st Anniversary OOH Highlights

To celebrate the first anniversary, we created a special video compiling scenes from Korea's iconic outdoor advertising spots. This unique tribute was crafted to celebrate with commanders in a meaningful way. The video garnered significant attention and buzz, not only among Goddess of Victory: NIKKE players, but also within the broader subculture community.

New Year Special Developer Commentary

To strengthen communication with commanders(players), we prepared a special commentary from the development team. Reflecting on the past year, we unveiled a roadmap that included integrating mini-games as regular content and the 2024 development update plans. This demonstrated our commitment to actively engaging with players. Additionally, by addressing user questions directly, we not only reinforced player loyalty to the game but also contributed to fostering a positive community sentiment.

Cosplay: NIKKE Summer Photo Shoot Video

In the sweltering summer, may each photo capturing precious moments by the sea with commanders shine forever!

Through the Goddess of Victory: NIKKE summer cosplay photo shoot video, we introduced entertainment-driven content that resonated with fans, fostering deeper connections with commanders and sparking their enthusiasm.

Banner Images tailored to diverse update themes on relationships

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