주메뉴 바로가기 본문 바로가기

EASTER C&I

ASTRA2: Knights of Veda

Client

HYBE IM

Category

#Pre-launching Campaign  #Launching Campaign

Title

ASTRA2: Knights of Veda

Services

#BRAND STRATEGY  #CREATIVE  #MEDIA

Beyond All Fantasies in the world

ASTRA: Knights of Veda is a 2D side-scrolling action RPG that inherits the worldbuilding of its globally successful predecessor, DRAGON BLAZE. However, this presented a challenge: the game's action, quality, graphics, and story offered little unique advantage compared to countless competitors in the market.

To address this, we emphasized its distinct identity with the message: "A masterpiece beyond all past adventures, wars, and worlds—a class apart." Rather than portraying it as just another "different game," we positioned it as a masterpiece on another level through the branding slogan "Beyond All Fantasies."

As a result, the game achieved 3M global pre-registrations and topped Google Play Store's popularity charts, once again shaking up the Korean mobile gaming market.

  • No. 1 Popularity on Google Play
  • Hit 3M pre-registration in global

Teasing Video

'"HYBE presents its first global fantasy, ASTRA: Knights of Veda"

'With the message, "For a world where everyone becomes a star, not just someone's star, we embark on a new challenge," we sparked interest and curiosity by branding the game as a masterpiece created by HYBE.

TVC | Pre-registration video

"Fantasy is inherently more beautiful because of its cruelty."

EASTER focused on immersing players in the game's dark yet beautiful fantasy world, building both anticipation and engagement. To achieve this, we used a blend of real-life and graphics to create a grand depiction of the fantasy universe, as if a goddess from the heavens to bestow divine blessings upon the people.

As a result, we successfully conveyed the scale and grandeur of a fantasy masterpiece to users, achieving over 1M pre-registrations in a short period.

ep. Action, Beyond the boundary

Action trescends the boundaries of position!

We highlighted the unique features of ASTRA: Knights of Veda, such as its high-intensity action and boundary-free positioning, by showcasing in-game scenes paired with dynamic typography. This approach successfully generated anticipation and interest among users for the game.

A heartfelt tribute to celebrate and give thanks on the 100-day anniversary

To celebrate 100 days of ASTRA: Knights of Veda, we created a tribute video reflecting on the journey shared with players over that time. The video expressed gratitude to the users who continuously supported and showed interest in the game, reminiscing on cherished memories with the "Masters of the book."

Banner Images | Pre-registration / Launch

During the pre-registration phase, banner images were designed to beautifully capture the allure of fantasy, drawing users into the game's enchanting world.

For the launch phase, banner images shifted to a more casual, conversational, and approachable tone, creating a sense of connection and engagement with players.

TOP Get in touch

EASTER C&I

COPYRIGHT © EASTER C&I, ALL RIGHTS RESERVED.