With intense noise from major subculture titles saturating the domestic market, it was crucial to effectively differentiate STARSEED and showcase its unique appeal. To achieve this, we developed a phased campaign strategy aimed at fostering engagement and building anticipation among users.

During the pre-registration phase, we introduced the message "A future we want to create together" to immerse players in the role of shaping the future alongside a young girl. This set the tone for a more personal and emotional connection, steering away from the common apocalyptic narratives involving AI warriers and humanity's salvtion seen in other games.

For the launch, the messaging evolved to "A future worth protecting, a future we can change together" to deepen the emotional bond and sense of companionship with in-game characters. This strategic approach helped achieve significant results, including surpassing 1 million pre-registrations and reaching the Top 10 sales ranks on both major app stores.

• TOP 10 SALES OF THE TWO MAJOR MARKETS
• NO.1 POPULARITY OF GOOGLE PLAYSTORE