Building on the success of EOS Red, which earned praise from hardcore MMORPG players for its PK elements, EOS Black introduces the intense [Shame System], adding another layer of hardcore fun that sets it apart from traditional MMORPGs.

To emphasize the thrill of hardcore PvP to MMORPG fans, we crafted a cinematic narrative showcasing the game's core [Shame] and [Revenge] systems, utilizing celebrity talent to bring the story to life. This optimized TV commercial, along with video content on platforms like YouTube, successfully captured user interest and engagement.

In addition to impactful digital media campaigns, we executed a comprehensive IMC strategy, incorporating OOH advertising and influencer marketing, driving the game's pre-registration to over 2 million sing-ups.

• No.2 Popularity of Google Playstore
• Hit 2M for pre-registrations