A choice to Solidify the Throne of MMORPGs
At the time, marketing actions were restricted due to the COVID-19 pandemic. Notably, we successfully planned and executed events tailored to the contactless era. This included hosting an online user meeting, as well as implementing integrated strategies combining creative, media operation, influencer campaigns, viral marketing, and promotions to sustain the interest and anticipation of MMORPG players. As a result, we achieved remarkable success, propelling the game from the second to the top sales position, solidifying its image as Korea's No.1 game.
- TOP 1 POPULARITY OF TWO MAJOR MARKETS
